Crawl Errors
Your pages might not be appearing in search. Google could be getting stuck at a specific point, and all the pages beyond that point are blocked by a corrupt redirect chain. Or it could be affecting hundreds of pages at once.
A website audit means I go through your site before I touch a single keyword. Crawl errors, broken sitemaps, load times, the mess that built up over the years. I find all of it.
You get a full picture of your site’s health, a shortlist of changes ranked by impact, and a plan for the whole campaign.
Before we talk keywords, content, or links, I need to make sure your site is actually in order.
Most companies already suspect something is going wrong. Their traffic hasn’t changed in months. The rankings have fallen. And they’re not sure when it began or why. Here is probably why:
Your pages might not be appearing in search. Google could be getting stuck at a specific point, and all the pages beyond that point are blocked by a corrupt redirect chain. Or it could be affecting hundreds of pages at once.
If it contains broken links or doesn’t have links where there should be, you’re giving Google a faulty map to navigate your website. It’s like handing someone directions with missing streets.
This is a problem here more than anywhere else. Filipinos browse using mobile internet connections that are prone to spiking, and any slowdown on your side just causes them to leave. Every extra second is another click back to your competition.
Old plugins, duplicate meta tags, five years’ worth of patches nobody bothered documenting. None of these individually seem like big problems. But collectively, they drag down your entire site.
I am not a fan of those dense documents packed with obscure words which no one reads more than once. This is something you can actually use.
Where the issue lies, and how it affects you financially. Straightforward, no fluff.
Sorted by priority. All errors are not created equal. First go those errors which interfere with Google, and then the cleaning part.
After the website becomes your ally, we discuss where to move from there. What to write, which pages to promote, what not to touch.
Showing you a problem, rather than the nice looking dashboard. That’s what my approach is all about.
If the agency doesn’t do the audit, they’ll try everything to hit the target and charge you for their attempts. A blog here, links there, the design of your dreams that nobody asked for. Something might stick, most likely not. You spent six months of budget and ended up on page four.
Prepare the ground first, then build. Boring, but effective.
Let’s start with the audit. Reach out today and let’s get your website in order before we do anything else.
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