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Keyword Research & Mapping

Keyword Research Services for Philippine Business

You can’t build a house without a blueprint. I find exactly what your customers are typing into Google (including Taglish phrases and local intent) and map those keywords to the exact pages that will satisfy them.

OverviewKeyword research and mapping is the process of finding the exact phrases your customers use on Google and matching them to the right pages on your website. This ensures you are targeting high intent buyers rather than just chasing empty traffic.

Why do I need a keyword blueprint?

I can’t tell you how many times I’ve talked to a business owner who says, "I want to rank for this one massive keyword!" They pick the biggest, most obvious word in their industry and try to force it onto their homepage.

The 3 Pillars of Keyword Mapping

This isn’t just a list of words. It’s a strategic plan for your entire website.

1. High Intent Keyword Discovery

Filipino searchers don’t just use plain English. They use Taglish, "near me" queries, and very specific local slang. I dig into your market to find the phrases that signal someone is ready to buy (like "magkano" or "saan makakabili"), not just browsing for fun.

2. Competitor Gap Analysis

Your competitors are ranking for something. I analyze what they’re ranking for and, more importantly, what they’re missing. We find the gaps where you can swoop in and take the top spot without having to fight them head on.

3. Strategic Page to Keyword Mapping

Having five different pages fight over the same keyword confuses Google. I map one primary keyword to one specific page. This ensures your site structure is clean, organized, and perfectly aligned with what people are actually searching for.

What do you actually get?

I don’t just hand you a massive spreadsheet with 5,000 random keywords that you’ll never look at again. I give you a blueprint you can actually hand to a writer or a developer.

1. The Master Keyword List

A prioritized list of keywords based on intent and difficulty. We focus on the ones that will actually bring in revenue first, not just inflate your vanity metrics.

2. The Content Map

A clear, easy to read spreadsheet that tells you exactly which keyword goes on which page, and what the search intent is for that page.

3. The Content Briefs

Briefs for your writers detailing exactly what needs to be on the page to rank for the assigned keyword. No more guessing what to write about.

Stop guessing what to write about. Start building pages that Google actually wants to rank.

Why can’t I just guess my keywords?

Guessing leads to building pages nobody is searching for. Or worse, it leads to "keyword cannibalization." Where you have five different pages all trying to rank for the exact same term, and Google ends up ranking none of them because it’s confused about which one is the best answer.

A proper blueprint prevents this. It ensures every piece of content you create has a specific job and a specific target.

Measure twice, cut once. Build the blueprint first.

A few questions I get a lot

What is keyword research?
Keyword research is the process of discovering the specific words and phrases people type into Google when looking for products, services, or information related to your business. It tells you exactly what your customers want so you can create content that answers their questions.
What is keyword mapping?
Keyword mapping is the strategy of assigning a specific keyword to a specific page on your website. Instead of cramming 20 keywords onto your homepage, you create dedicated pages for each major topic.
How do you find high intent keywords in the Philippines?
High intent keywords are phrases that show someone is ready to take action (e.g., "buy," "hire," "near me," "price," "quote"). I use tools like SEMrush and Google Search Console, combined with local knowledge, to find the Taglish phrases and local search patterns that Filipino buyers actually use.
Do you provide the content, or just the keywords?
I provide the blueprint, the research, the mapping, and the content briefs. I do not typically write the content myself, but I give your writers an exact outline of what needs to be included so they can produce copy that actually ranks.
Let’s Connect

Ready to find the words that actually sell?

Let’s build your blueprint. Reach out today and we’ll map out exactly what your customers are searching for.