Why SEO was so important in digital industry? What are the benefits that you can get from them, and their role in the business?  Hiring an SEO specialist are investment or liabilities?

Google Search Console (GSC) is a free web service provided by Google that helps website owners, developers, and SEO professionals monitor, maintain, and troubleshoot their site’s presence in Google Search results. In Google’s own words, it enables you to “monitor, maintain, and troubleshoot your site’s presence in Google Search results.” It gives you direct, first-party data straight from Google about how the search engine sees, crawls, indexes, and ranks your pages—something no third-party tool can replicate.